In a product development journey, delivering features on time is essential — but it's not enough. Success lies in making sure what we deliver truly makes an impact. For our teams, the sprint review is much more than a demo: it's a key ritual to build alignment, track value creation, and stay connected with both our business stakeholders and the real usage of our platform.

Structuring Reviews for a Global Organization

Working with distributed teams across Europe, South America, and Asia means we have to be intentional about our rituals. Our sprint reviews happen every two weeks, and we split them into two distinct parts:

  • Internal Sprint Review: this is our technical deep-dive with developers, product managers, QA, CSM representatives and Managers. We go into delivery details, feature demos, quality metrics, user feedback, and roadmap progress. We also take the time to reflect on technical or organizational challenges.
  • Stakeholder Sprint Review: this one is tailored to our business counterparts — operations, sales, top management. The focus here is not just what we delivered, but how it aligns with business goals. We discuss key business metrics, customer adoption, and market feedback.

By separating the two, we adapt the level of detail and the type of language to each audience. We avoid going too deep on technical or infrastructure topics with business teams, and instead, we reserve those details for the internal review, where we can dig into architecture or implementation specifics if needed. The two sessions complement each other and let us speak the right language to the right people.

Bridging the Gap Between Delivery and Impact

One thing we’ve added to make our internal reviews even more relevant is a short update from our Customer Success Management (CSM) team. At the start of each internal sprint review, the CSMs share client signals: are any accounts at risk? Are some customers complaining about the product? Or, on the contrary, do we have positive news — new clients signed, increased usage, or positive feedback?

This gives the delivery teams a real-time barometer of how the product is performing from the client's point of view. It helps keep everyone aligned not just on what we shipped, but on how it’s perceived and used.

Sprint reviews are also a moment to zoom in on platform quality, track bug counts, evaluate delivery pace, and check progress against quarterly OKRs or strategic goals. It’s not just a checklist of features — it’s a snapshot of how the product and the team are performing together.

Creating a Shared Business Understanding

During the stakeholder sprint reviews, we also make time for business teams to present the evolution of shared KPIs. For example, one of our current cross-functional goals is to improve mobile usage of the platform. We track adoption rates, usage patterns, and friction points, such as how difficult it can be for inspectors to fill out Excel files from a mobile device. These reviews help us spot where we can improve UX and drive better business outcomes.

This creates a virtuous loop: product and tech teams understand what matters most to the business, and business teams get visibility on delivery, challenges, and constraints. The reviews aren’t just about reporting — they’re about creating shared ownership.

A Global Effort Worth the Energy

Beyond the process itself, we’re fortunate to work on a platform that connects people from Shenzhen to the Philippines, through India, China, Europe, South America, the U.S., Chile, Brazil, and Peru. It’s a journey across time zones and cultures that, while not without its challenges, brings an incredible energy to the life of the project.

This human and global aspect adds even more meaning to the rituals we design and continuously improve — not just to build better software, but to build it together, with clarity, purpose, and impact.